The One Thing
What is the one thing that earns your whole year’s worth of salary? For marketers, it may be that killer campaign. A unique insight that turned into a powerful message that resonates with customers, a… Read More »The One Thing
What is the one thing that earns your whole year’s worth of salary? For marketers, it may be that killer campaign. A unique insight that turned into a powerful message that resonates with customers, a… Read More »The One Thing
Did you know how pervasive and intrusive ad networks are? One day I was at an Apple store to check out the latest MacBook (I’m still a Windows user…), and as I opened a few… Read More »Adblock + Disconnect – Tracking
Have you ever been in a meeting when you have a quick thought or idea that you find interesting, but hesitated to share? “What if I am the only one who sees it that way?… Read More »What if
The stories we are told (By our parents, siblings, spouse, teachers, friends, peers, managers, reports, society) Be humble, treat others as you like to be treated The nail that sticks out will be hammered down… Read More »Story Time
In your 20s, you achieve more by working hard. In your 30s, you achieve more by working smart. In your 40s, you achieve more by working relationships. No – It’s not about handing out, or… Read More »20s, 30s, 40s
Have you ever wonder and ask others “What am I good at”? The answer may be described as an experience, accomplishment, or a skill. You are really good at math You make very polished presentations… Read More »What is your Strength?
Remember the saying “Dance Like Nobody is Watching”? Yes, we should all put our best game forward and enjoy the process, regardless of what others think. But your success does depend on who is watching. … Read More »Dance Dance Dance
Often you hear about people being talked and managed as Resource and Capacity – that we Add, Subject, Allocate, Repurpose. Yes, in manual labour or Manufacturing that may be the case, but most of our… Read More »Multiply instead of Add
When I started working or consulting for a company, I often get asked what would my previous employer do given the challenge they have? Granted, I was blessed with experience from great companies and people… Read More »What would Company XYZ do?
Just finished reading Tim Wu’s The Attention Merchant, which covered the history of how professional “Attention Merchant” apply mass human psychology to achieve their goals (selling products, political propaganda, shifting cultures) and how technology evolved to… Read More »The Product and the Customer